Because they're trying so hard, and the only time I ever hear of people using Lyft instead of Uber is when Lyft is offering some massive promotion.
(disclaimer: anecdote, but then again we're talking about vague feelings)
(disclaimer: anecdote, but then again we're talking about vague feelings)
From what I've seen, Uber offers $25 or so against a single ride when you sign up, not much more.