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How will it not be effective? When I read an article on Blendle (Dutchie here) I don't like or think is worth its money I ask for a refund. They even ask you when you're asking for a refund so they know if the price is too high, article is too long or the content is too bad. It seems like, if anything, it would discourage clickbait...

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As I said, I think it will only discourage the most obvious forms of clickbait. There's still an incentive to make your headlines a bit louder, try to appeal to more people by making false suggestions, etc.

If you're reading 'De Correspondent' you will see a lot of examples of this: the headlines are not necessary clickbait in the same way as BuzzFeed is, but they still over-promise and are often slightly misleading. Especially the ones they share via social media.

I honestly don't see how that's any different from the age-old "tabloid" papers (like Telegraaf for example.)

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