I mean.....it already sort of happens in the US. Every single TV show censors out any brand names, car logos, restaurant names out of fear of I don't know what. Being sued I guess? It's ridiculous.
Usually it's to avoid accidentally promoting a product that competes with a sponsor or advertiser.
But how is that only a problem in the US? I've never seen UK, German, French, Spanish or Polish TV shows censoring out brand names. Surely they could have made the same argument, yet they don't?
They don't censor it, but they don't want to promote it either. On broadcasts we do we try really hard not to do 'sleeper ads' where we drink from let's say a coke bottle on air.