FWIW the "third party integration support" is the biggest problem with smart home products today. Wink, Iris, Hue, SmartThings are all plagued by numbers of low quality integrations and as a result it's up to those companies to handle support for other peoples crappy products, API's or Apps. (edit: to drive the point home, search for "philips hue" or "lifx" in the app store)
It's awful and frankly its why my company -- Twist -- is not offering any third party integration support.
Until the industry can focus on quality over number of integrations and interoperability, the only customers buying these products will be DIY'ers and professional installers.