The problem that SpaceX has is that Blue Origin did it first. Even if the technical challenges were larger for SpaceX then Blue Origin.
In the mind of the general public that cares, it's all the same thing. The technicalities of a suborbital flight of a small capsule verses an orbital flight carrying a payload is meaningless. They just saw the Blue Origin rocket do it, and then the SpaceX rocket do it, and they looked about the same.