77% of all Mexicans list cartel violence as the most important problem facing the country.
Crowds of people in Culiacan may consider Guzman a hero, just like crowds of people in Medellin mythologized Pablo Escobar. The Sinaloa cartel kicks back money to the whole state, and Guzman is a hometown hero.
With Guzman at the helm, the Sinaloan cartel was also less violent to civilians than its competitors, particularly the Zetas.
The government of Mexico is among the most corrupt and least trusted in the world, and is itself implicated in the mass slaughter of groups of civilians.
It does not follow that Mexico as a whole, or even the state of Sinaloa as a whole, sees the Sinaloan cartel as a force for good. They are clearly not that.