This is perfectly exemplified by the "if Keen busts...we'll move on" wording that is pervasive in this. Nevermind the amounts of time, effort and (other people's) money that went into building something, and the jobs and families that count on a paycheck. The whole "we'll just pat ourselves on the back and move on" way of doing business forgets that there are victims and potentially long-reaching impacts for every failure. It can't be that simple and easy to walk away, it really shouldn't be.
People fail, startups fail, etc. all the time. But it's starting to sound like a competition to see who failed the best the more of these I read. It just seems like attention-seeking behavior sometimes, or maybe just slick marketing perhaps to try and boost that falling revenue. Who knows. I mean, it made it to the top of HN, right? Probably got a few thousand eyeballs out of that at the very least for free.
On the other hand, posting about failure and turmoil for a going business concern can't be good for customer retention. If I were a competitor, I'd jump all over this opportunity to lure some of those lucrative clients away by leveraging the fear of investing their time, money and effort into a potentially problem-riddled organization that by-and-large accepts, even embraces, a high rate of failure. Large enterprises don't like hearing about these types of problems with their vendors as they are inherently quite risk averse. Ultimately, I fear that this company, and others that have done the same, will soon realize this but it'll too late to save themselves from a flight of customers. Hey, who knows, prove me wrong.
Anyway, just my opinion. I'm not trying to be negative, but just relaying a different perspective from someone who's been around the industry for some time.