The motivation for PEP-0498 given in the article was the difference in verbosity between these two lines:
"{} {}".format(a, b)
"%s %s" % (a, b,)
That's not very convincing. I was hoping this article would make a good case for interpolated strings, since it's starting to feel like Python is having an identity crisis. Type annotations especially took me by surprise, but string interpolation is another good example of an addition that doesn't feel like Python (imho, anyway).