I think this is ultimately a manifestation of "scientific deontology ethics", a fantasy that we should approach each paper with identical, non-prejudicial priors and evaluate it on its own merits. (It is the scientific analog to the reductio ad absurdum of maximum non-prejudice in human affairs, where one never considers any background about a person before dealing with them.) This position only seem tenable to those who haven't yet had to wade through the morass of terrible and misleading result in the literature.
In other words, this sort of idea is not a consequentialist attempt to solve a problem, it's a deotological attempt to stop unfairness.