I think the DJ Khaled's use of Snapchat in particular is genius. The popularity of his Story feed really struck me when I was talking to a couple high-school aged relatives earlier this week.

Me: "So do you have any New Years resolutions?"

Kid 1: "They don't want you to have resolutions."

Me: ??

Kid 2: "Resolutions are the key to success!"

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After that exchange, I think there are going to be a lot of musicians/actors/politicians making heavy use of Snapchat Stories in 2016.