It's very hard for a publisher -- even one as big as Forbes to hold Google accountable for anything. The fact that most people have such a fundamental lack of understanding about how digital advertising works doesn't help either.
It's publishers, not us, who can and should exert market pressure on ad networks to change.
> The publisher, ad network, ad creator, any and all business, only exists to satisfy our needs and wants. We are the market not publishers.
You'd wish. We are as much a market as dogs are the market for dog food. They're not, dogs don't have money. Dog food is marketed to human owners. And so it's publishers who are customers of ad networks.
That's exactly what I meant haha. I find the constant barrage of news about how terrible ads are baffling. There's a very simple solution for end users and it's been around for a long time.
>They're not, dogs don't have money.
We do have money. That's what they want from their ads, our money. Don't view ads -> don't click ads ->don't spend money on advertised products -> problem solved.
And since the visited site is the one that came into my "home," it's entirely appropriate to hold the site's feet to the fire.
When a site becomes well known for holding itself responsible for what comes out of the site, and doing it effectively, I'll whitelist them.