The examples of difficult subject matter the author gives (particularly math) are so intimidating to some people that they miss out on a lot of great stuff because they conclude "I could never do that".
I don't think the author wants people to make poor time estimates and suffer budget overruns.
To me, the message of the article reads: "If you think something looks worthwhile but difficult, take a stab anyway. Often the hairiest, prickliest parts of the undertaking from an outsider's perspective aren't that tough at all once you're in the thick of it"
I 100% agree with you about how valuable conservatism is when you're planning, but I think the author's encouragement is intended for people who haven't even considered planning yet.
I think the investing 10 hours in learning a new thing is more than enough to get the initial estimate you describe. Probably even 5 would be enough. That's 10 pomodoros. It's something I'm willing to consider to throw at totally random things to see if they are actually as hard as I think, and if I actually want to learn them.
Most people don't really spend even 15 minutes, to the clock, on things they think are hard to learn - and so underestimate just how much you can progress with as little as few hours, if you actually sit down and do it.