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This title is way better. Designer + Man of Mystery are completely vague. His name, + his role, + his organization drew me to the headline.

I like guns. I like mystery. The CIA is inherently mysterious.

It has the opposite effect for me, the more ambiguous, the less likely I am to click it for fear of time wasted.

Also, I was thinking that the article would be about Gerald Bull [1], of Project Babylon [2] (Saddam's supergun) fame.

Exactly. There should be no foul play in the headline. Purely descriptive. The writing itself is what is supposed to draw you in or repel you.