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A better article could be: "It's 2016 and we still don't know how to monetize a popular website well enough to fund its continued existence".

Even better if it actually provides ideas on how to move forward.

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Indeed! Other than examples like back button, scroll hijack, password criteria most degraded user experiences mentioned in the article are side effects of a desperation to monetize. These articles bitch and moan about the bloat and degrading user experiences. I'm sure it feels good to vent. However the real challenge here is coming up with a healthy economic model around content publishing.

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