Interesting technology, and it'll be fun to see how they market the technology since people just started understanding that incandescent = lots of energy = money. I wonder if LED technology will be able to keep up.
This sounds like an interesting development overhyped by the PR staff. Again. See [2].
[1] http://ab-initio.mit.edu/photons/ [2] https://news.ycombinator.com/item?id=10916894
[1] http://www.edmundoptics.com/optics/optical-filters/bandpass-...
http://ab-initio.mit.edu/photons/tutorial/L1-bloch.pdf
Feel free to correct if this is oversimple, I am vaguely familiar with this stuff but it was by no means a speciality.