I think that human produced content is at a peak. Like call center employees, the management has to balance the ability for people to shovel out crap articles with the burnout rate. HuffPo, Buzzfeed, and others are clickbait farms that have high turnovers [0]. The content is not very deep, but they put out a lot. This is something that can, and is in the process of being, easily automated. Much sports journalism is already automated [1], why can't these clickfarms be the same too? 538 and other sites that just do stats can easily just have a giant number database that output correlations for click's sake. That would ruin their userbase, but may expand it. The issue at heart is what does a click mean? Currently it is linked to a person that you can then show an ad at to sell something. However, it is more and more likely that those ads are worthless wastes of dollars to the sellers. Other older methods, like mail with a robot that 'handwrites' a note to you from the company, may be more profitable as ads.
[0]http://fivethirtyeight.blogs.nytimes.com/2011/02/12/the-econ...