People don't want to subscribe to stuff
Should we assume that you talked to 6 billion people, or would you like to qualify your blanket statement?
Should we assume that you talked to 6 billion people, or would you like to qualify your blanket statement?
From talks I've had with people, people prefer to pay a one-time fee than a subscription.
$50 isn't a a lot of money to many people so your product could still considered an impulse buy.
If you look at a product that runs $25/mo, a user would look at $625 one-time fee. I'd imagine the one-time purchases would be much lower.
The one-time fee strategy is a way of pulling people in cheaply and then upselling them. You will not a $25 a month product $650 one time, you make it $99 one time payment, and you optimise your funnel to upsell them within the first 4 months.
A $25 a month product will have a LOT of cancellations compared to a $5 a month product.
If you are selling a product that is a one-time fee and you are happy with the model, then fine, let's agree to disagree. If you are building something and want to make subscriptions or have some interest in my statement being wrong, then you are approaching business with the wrong attitude.
In the absence of any information to the contrary, I like to work with the little info I have.