Their homepage header: "Work with the best designers and developers". This is at least exaggeration. It's the first time that I see the OP, so don't know a lot.

In marketing there are these all the time. A company I worked for had this "style test" which new customers completed, and we suggested them a "personalised, designer-curated" items list via mail. It was not even ML, we splat them into three profiles based on the test, and made three different mails, sent each of them to the members respective profile. Each mail started with a title like "Your personalised style guide, tailored for you by our designers"... It's not a big blatant lie like saying "USA is a democracy", but still, it's a lie.