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HubSpot's CRM is made just for this use case. Plus its free! - http://www.hubspot.com/crm

Disclosure: I work at HubSpot

Something like this: https://en.wikipedia.org/wiki/Act!_CRM

> I'm still using a colour-coded Excel sheet to try and figure out when I should bug sales prospects

What are the problems with doing that?

Like keeping your company accounting in an Excel spreadsheet, too easy to make mistakes, forget how certain features you've built work, and doesn't scale beyond a single user.

People are trying, e.g. http://www.karmacrm.com/

www.contactually.com has tried pretty hard, but even their UI is too complex. I just need one person to be reminded to reach out to today. And by the way, can you do it for me, Software?

@Graham fair point (BTW I'm the CEO of Contactually). We've made it as simple as possible for now (and our users regularly say that), but we are constantly working to streamline the UI. Any feedback, I'm very easy to reach.