This isn't true and I think you have traditional news media confused with the "info-tainment" world. I can assure you NPR doesn't have a unified agenda that is required to be met or is run by some "cabal" locked away in a secret lair picking sides and passing down marching orders. News media is produced by a wide variety of outlets and sources. Organizations leverage both in-house staff/resources as well as thousands of external sources (AP, Reuters, ITN, et al) for producing content. Not to mention all of the smaller, independent public media stations producing content that NPR picks up. Phrases such as "it's to make their audience feel good or bad about themselves" or "You play your audience or risk losing it" are simply lazy arguments without merit.
NPR, huffpo, WSJ all have their biases and a narrative they want to present for their core audience, otherwise, why would they diverge on how they present the same topic and why do the topics they cover differ?
NPR is always the underdog. They also make good use of techniques to put things in whatever perspective they want. Softball questions to sympathizers, leading questions, etc. If you study propaganda, they use pretty much all the techniques. Obviously this is why they and Glenn beck and co sound the same.
You don't need a cabal, you need a head of news, producers and journalists who share the same interests. Just make it all line up organizationally.
It's interesting to note fox news has more diversity of opinion than does NPR. On NPR all minorities are progressives, yet IRL I know minorities with all points of view, but listening to them you'd think they were all progressives. So, yes, they forward their narrative very adroitly.
This morning they had a piece about WalMart increasing base wages more than originally announced, and the presenter, as an aside mentioned, "I'm sure out of the goodness of their hearts". See how insidious it is? There was no reason for that, it didn't follow from what the reporter was saying. And it's this kind of technique they've mastered.
It's not a misrepresentation to say that, e.g., blacks tend to vote Democratic. That's factual information, and it's not the same as claiming that all minorities are progressive. No one claims this. I don't even know what "narrative" NPR would be forwarding if they claimed this.
This frankly sounds a lot more like a Fox News tactic than NPR. "All minorities vote progressive!" sounds like a rallying cry to get conservatives riled up and active.
NPR does not make that untrue claim. What happens is they predominantly interview progressives when they interview majorities or minorities. In addition most of the staff and volunteers do not lean conservative or libertarian by any measure. As I said, I wager I'd see more political diversity at fox, and that's staggering, knowing about fox.
As for interviewing only progressive minority members, I'm not sure that's true. I feel like you're pushing this as a fact with no data to back it up. I mean, if they're interviewing someone from the black lives matter movement, it's probably going to be a progressive black person. But I also recall them interviewing Latinos in Florida opposed to lifting the Cuban embargoes.
I'm an independent and their con guests are somewhat lacking in style and argument.
It might be a side effect of her location (DC) and clout, but she often has influential policy makers on her show, from both sides of the fence.
You don't have to like or support NPR, but they are absolutely not just pandering and pushing propaganda like Glenn Beck.
If you're interested in the technique follow the Russia/ Ukraine blogs. The Russian blogs are populated by confederates. One takes a somewhat extreme view, ridiculous view --everyone will see thru it, then a second confederate comes in with the more plausible submarine view... But you can flip that. That's how you do it.
65% of likely GOP voters say that they support banning Muslims from entering the country. [1] It's not propagandizing to bring a conservative on to present a position that the majority of their base supports. The proposal is absurd and frightening, but the options are to not report on it all, to not bring a conservative on air to support it, or to bring a conservative on air to support it and let them sound crazy. There is no way to say that we should ban Muslims and not sound crazy to a moderate or liberal.
[1] http://www.scribd.com/doc/292796480/Bloomberg-Politics-Purpl...
It's bring guests of comparable quality and abilities to present their ideas and don't prime one side or the other as good or bad.
If you think all the conservatives NPR airs sound incompetent, maybe you should consider that it's the ideas they're espousing that you don't like, rather than the particular people presenting them. If some of the ideas sound stupid when challenged, maybe those ideas are actually stupid.
Now, I do hold npr to higher standard because they market themselves that way. Listen to their money drives and how they sell themselves as impartial, best unbiased news source. If you don't recall, its coming next week I believe. Listen closely to how they sell themselves as bearers of the truth and impartiality.
And, to be clear, you're claiming I'm equating them, I'm not. I said they use similar tactics, which they do.