This isn't true and I think you have traditional news media confused with the "info-tainment" world. I can assure you NPR doesn't have a unified agenda that is required to be met or is run by some "cabal" locked away in a secret lair picking sides and passing down marching orders. News media is produced by a wide variety of outlets and sources. Organizations leverage both in-house staff/resources as well as thousands of external sources (AP, Reuters, ITN, et al) for producing content. Not to mention all of the smaller, independent public media stations producing content that NPR picks up. Phrases such as "it's to make their audience feel good or bad about themselves" or "You play your audience or risk losing it" are simply lazy arguments without merit.