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Yes, I didn't know "Honor" was the name of the startup (Which focuses on Elder Care) until I opened the article.

On an unrelated note, it's interesting to see that the decision to do this was less related to the current contract vs full-time debate and more related to Honor's specific industry and business model.

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I don't think the full time vs contract debate and the industry and business model decision are as separate as you'd believe.

It's the same thing in the restaurant world with tipping. Danny Meyer can assert that he's eliminating tipping because he can more fairly compensate employees, and I believe that's part of it, but the motivating factor is certainly the increase in minimum wage and its impact on the economics of the restaurants.

Some restaurants have gone back on the no tipping policy http://money.cnn.com/2016/01/19/pf/no-tipping-reversed-bar-a...

I would think that the problem they'd have if they didn't do this is that once the family got to know the care worker, they would offer them to work for them w/o Honor's involvement.

Same issue Homejoy had, but in this case, it's even more important who works for you.

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