Multiply this by an entire office and they're in for a world of hurt. To really successfully pull this off, they'd need a couple of fascists who already knew how to work remotely, people would need to defer to them, and they'd need a serious transition period to get used to all the tools they'll need (ie: work a day or two per week remotely).
The biggest problem they have, though, is one of measuring success. They don't really say what a successful experiment's going to look like. It's easy enough to measure writer output (quantity, not necessarily quantity), but most other facets of the business aren't quite as measurable. Even the success of writers is ultimately determined by the number of eyeballs on their stories. It's awfully hard to measure that stuff with any kind of reliability over the course of a month.
The best possible tool we've found for this is IRC. I assume Campfire would work reasonably well, but it's awfully simple to find bots that speak IRC and do useful things.