I really wish this sort of thing were still usable on our modern web. This will be hijacked by spammers and it will become impossible to see legitimate mentions through the sea of spam, but it sure is a nice interface for building up a network of backlinks.
Just like Google Analytics has become useless for low traffic sites. My blog gets hundreds of page views, all from referral spam. I don't even bother trying to see if at least some real people are looking at it.