An idea I just had which is buried in a deep thread lower down...
Not that I trust the "security questions", but if Amazon lets you use freeform questions as well as answers, it might help to make your first security question "Have you noticed this account has two factor authentication turned on?" with an answer like "Yes, so Amazon Customer Service will take additional care when being asked to reveal account information, right?"
Even if you can't do freeform questions, perhaps the answer to "What's your mother's maiden name?" could be something like "Have you noticed this account has two factor authentication turned on? Please take extra care before disclosing account details to anyone, Thanks."