I once googled (before I had privacy plugins) for a coffee machine. Bought coffee machine. I was stalked by coffee machine ads for a month.
I took a class in college many years ago to meet a diversity requirement that involved reading a bunch of books about gay Latinos. I'm neither gay nor Latino, but something refreshes that connection -- every couple of years they decide to hit me up with books on the topic, including books that I bought for the class.
I don't want to completely block ads because I understand how they bring in money, but there has to be a way to interact with them a bit to make them less annoying.
Saddest bit is that I own Xero shares, so not excited that they're wasting money on ads!