On the other side, I've spent the better part of the last decade abroad and realized last year that I don't have much "evidence" of my life, not in photos, not on FB (since I mostly just post articles). Not only do I share your aversion to having your picture taken, I never liked looking like a tourist when traveling (even the few sets of photos I took, most got lost over the years).
I've always thought I was above the whole "being manipulated by cultural trends" thing but isn't wanting evidence part of the whole Me culture?
____
Edit: I should also like to add that Rushkoff, after watching his talk, seems to have been influenced by Baudrillard's post-modern ideas. Here's a quick run-down https://www.cla.purdue.edu/english/theory/postmodernism/modu...