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It's just a straight-up image and a link. While I hate advertising, this is a compromise I'm willing to accept.

Absolutely. I'd trade what we're stuck with today for simple, self-hosted images and links (no trackers, third party scripts, creepiness) in a heartbeat. This is advertising done right.

I guess. But damn, I'm so used to not seeing ads that I spent maybe 10 seconds wondering how the image was relevant to the article. "Maybe UBAR is an Uber side project?", I was thinking. Then I saw "SPONSOR" ;)

As more people block ads, ads will get harder to block

Except if you have NoScript (at least on Linux).

Huh? It's literally just an image and a link. NoScript isn't doing anything for you with regards to this ad.

Disable your JavaScript for maximum benefit

Maximum benefit? You'd still be seeing this ad, and most websites would stop working. What's the benefit?

Most website actually work okay with js disabled.

Obviously, in this case, it would not change anything since it is just an image and a link. But on the regular web, disabling js does have a lot of benefits (no tracking, faster browsing, etc...).