I have a Lenovo X1 carbon and I re-installed Windows to remove all the Lenovo crapware after I bought it. Windows is easy to download and install now. It will save your license, but blow away everything else. It only takes about 30-45 minutes. But I do agree, this is totally ridiculous that you have to do this.
I did buy an MS Surface and it was by far the best PC experience I ever had, however they don't make a keyboard cover with a touch-stick, that's the only reason I went back to a ThinkPad.