I really don't understand how Apple Maps, no matter how bad it was, could make someone hate the company. Removing functionality from hardware/software you already purchased, yeah that's pretty bad. Releasing a new app that isn't as good as the competitor's app... so what? Who cares? Just use the far superior and still available Google Maps like you were yesterday. It has literally zero bearing on your life. If you hated every company that put out a crappy app or buggy 1.0 release, you'd be a very angry person indeed.
Remember Google Reader? Google+? Wave? Buzz? Every company puts out shitty apps now and again.