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That's fair feedback (pricing is per recipient), but it reflects the cost of running our service (we store data about your customers long term, which adds up more than the cost of each individual send).

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I'd be very surprised if running the database to store that information is the major cost for running the service, and at any rate I'd say your pricing should be a good match for the value you provide to customers, not your costs for providing that value.

I've been considering using your service for a while and it would be useful for us, but I couldn't justify paying what it'd cost us to use it.

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