Actually we've only recently created a marketing team at CloudFlare and hired someone to run it. Most of the blog posts you see are generated organically by engineers or others who want are interested in writing about something they've worked on.
great engineers who can also articulate the technology in a polished, publishable form? not saying it's impossible, or that you didn't just setup a marketing team. but please pass my regards to whomever is editing before publishing. it's got a perfect, polished tone that any marketer would want.
Now that we have a marketing team we do have someone on that team who helps polish posts but that's a pretty new thing. In the past posts were polished by the likes of me or eastdakota. But that's assuming that they need polishing; one thing we look for in hiring is ability to explain.
A bit of feedback... I usually love your articles, but I really hated this one. It is just so blatantly self-promoting it turns me off. Just something to consider... Marketing can be overdone easily.
Fair enough. I guess we miss the mark from time to time.