It's also very clear that Netflix didn't want this, and that it was forced to make this move. (Couldn't find the exact quote, but newspapers have reported this).
The availability is quite sad now, though. Looking at uNoGS[0] and gk2[1], you can quickly see the disparity. USA pays $7.99 to access 5649 videos. Germany pays ~$9 to access 1412. Scandinavia (little to no dubbing) pays ~$9.5 to access 2038 videos. Most countries have half the content of the US, but pay above US prices on average.
So for some time now, EU has basically been subsidizing Netflix for America and Friends. I really hope that our licensing laws will get straightened out soon, although I can't see the movie business wanting to get rid of the middle-man businesses anytime soon. It generates a huge amount of cash.