Comment by gk1 | Hacker News Reader

Comment by gk1 | Hacker News Reader

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Worth clarifying that this is just a packaging (repackaging?) of their enterprise products, presumably to make it easier for them to sell it to enterprise users.

Attempting to log into the Google 360 Suite shows this message:

> Gaining Access to the GA 360 Suite Thank you for your interest in the Google Analytics 360 Suite. If you’d like to learn more about the Suite, please contact us.

> If you use Google Analytics Premium, Adometry by Google, Google Analytics, or Google Tag Manager today, you may login using the links below:

> Google Analytics Premium

> Adometry by Google

> Google Analytics

> Google Tag Manager

Clicking on Google Analytics or Google Tag Manager goes to the usual logins for those products, with no noticeable changes in features or branding.

TL;DR - Unless you're a Google Analytics Premium customer (which starts at $150k per year, by the way), you're not affected.

This is not a repackaging as far as I can tell. There are 3 new products here: Audience Center, Data Studio, and Optimize[0].

[0] http://searchengineland.com/google-analytics-360-suite-launc...

[0] http://techcrunch.com/2016/03/15/google-announces-analytics-...

I see at least one exception: Optimize 360.

Google Analytics used to offer the ability to run very rudimentary experiments. If they now provide a point-and-click, WYSIWYG solution comparable to Optimizely and Maxymizer, then this is a pretty interesting move for them and big competition for any players in the split testing and personalization space.

Data Studio looks like a natural extension of their popular Analytics add-on for Google docs. Combine it with Google App scripts and it was natural for them to package it into a product. I use both and it's great.

When you say $150K per year is that a fee? Or does that mean if you are spending over $150K in ads?

A fee. It's roughly in line with what you'd pay for something like Adobe's high end analytics suite, etc.

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