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Ads aren't going anywhere - there is too much money riding on it. I am willing to bet all that I possess that ads will be with us 20 years from now.

Your comparison with superbugs is apt: ads will evolve into hardier, less blockable forms (native ads, and as soon as someone figures it out, serving ads from the same domain as content)

Native ads are less likely to be malware vectors no?

Propaganda for fun, for profit, and for political gains dates a lot earlier than modern advertising.

And so does combating it.

Yeah... Or maybe it's just a (sometimes annoying) part of a market which, despite its flaws, has created the largest reduction in human suffering ever.