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My guess is telemedicine insurance coverage arbitrage.

Insurance companies reimburse doctors for consulting and prescribing the medication to the patients. For low risk/low effort consultation, like birth control, the doctor can go through more patients via telemedicine than having them come into the office with similar reimbursement rate as traditional visit.

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Rightly or wrongly, I always felt like getting a Pap smear was part of the "deal" when it came to getting a birth control prescription. So it is surprising to me that Nurx can/will (I assume) give you a prescription without having a recent exam.

Yep. States are moving toward an easier process of receiving birth control.

It's not like getting a cervical exam isn't totally sensible for women having unprotected sex, which is often an of those taking birth control pills.

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