Are Poppy childminders exclusively women? I found it interesting there's not even a token man in their graphics https://www.meetpoppy.com/caregivers
Due to the perceived biases I too would probably only use graphics with women in it. I'm not saying it's right by any means but ultimately they're here to build a company and while they can certainly, very slowly, help the situation being overt may not be the best idea today.