"Hi [name],

My name is [name] - I'm the community manager at Aardvark. Aardvark is a new social search service that finds the perfect person to answer any question.

We launched our new website (http://vark.com) a few weeks ago. One of our engineers, [name], just wrote a great blog post about how we use AJAX in our new site, and I thought you'd find it interesting.

Check it out here: http://blog.vark.com/?p=xxx

We periodically send out updates about Aardvark to bloggers and journalists who are interested in what we're up to -- if you'd like, I'm happy to include you on the list.

Best, [name]"