Embrace, extend and extinguish. See https://en.wikipedia.org/wiki/Embrace,_extend_and_extinguish
I think this is a great move by Microsoft to be able to EXEC a competitor's binary files natively. But, I think it risks being an admission that Win32/64 syscalls and Windows file system semantics are a crufty boat anchor holding developers back. To admit that risks inviting more developers to bail on Windows.
If MS's marketing department has half a brain at all, they will accidentally leak such a memo fairly soon.