Because we want to play the game, we must protect the game from being subverted. That includes protecting the game from subversion by ourselves in the pursuit of our own, individual goals.
Civilization can tolerate cheats: people who agree that we're playing a game of discourse with a goal of cooperation (being truthful, adequately informative, relevant, and clear), although cheats try to break the rules without being caught.
It cannot tolerate "asshats": people with no regard whatsoever for the values (rules?) of the game of discourse
I prefer if the tone of a insult matches the content, I don't like politely worded sneers which he comes across as advocating in favor of. This whole business of "civilization can tolerate well educated cunning self interested liars better than it can rabble" is not a super familiar argument because it's not convincing or polite to make it.
Hence bombing is less civil on that ground.
Because the concepts and issues are evocative in the manner Frankfurt's On Bullshit, the content tends to expand beyond the length of the video rather than condense down twoard a sound bite.