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We're using technology to build a virtual hotel chain, and will distribute inventory through our portals or through partner travel agencies. We'll partner with hotels, standardizing experience and branding them under our banner. All our hotels will give a promise of a uniform experience, so no grading is required

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Do you not plan to have ratings at all? If the maintenance is being done by the hotel staff it won't always be the same quality, and people must care about things like location as well.

Hotel categories will surely vary because certain places are primer. We intend to have alpha rooms for backpacking, flagship and elite rooms

Assuming water will be part of this virtual hotel experience. How are you going to provide water in hotels that currently do not have it?

We will ensure that hotels we partner with always have water, in Nairobi, for instance, water from local authorities is unreliable, so some hotels have boreholes, but many don't know those with these. We will standardize / ensure 5 main issues are met at partner hotels: water availability, clean rooms, diversified payment, good breakfast and access to basic amenities such as mosquito nets

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