> Where's the call to action? Who designed the page?

Assuming that that wasn't tongue in cheek...

Their target audience is "people who want to launch something into orbit". They don't need a call to action, they already have a rather well-defined need.

> I would think these things are negotiated over expensive dinners.

That sort of shit is exactly what Musk has been complaining about every time he talks about how fucked-up the existing space delivery industry is.

Think of it this way: You don't negotiate the price of delivery for something you're gonna ship via FedEx over a dinner.

One of the goals of SpaceX is to make the space delivery industry as much like every other delivery industry as is humanly possible.