Solving the wrong problem. Moleskine is losing market share to companies like Leuchtterm because the quality of their products (especially the paper) has been in steady decline. People who care about writing in journals care a lot. They buy bottles of imported fountain pen ink. They have long conversations about paper acidity and copperplate vs. roundhand. They will not buy your cludgy pen or limit themselves to an expensive journal that doesn't care about any of that. The "new feature" you're advertising is already available to anyone with a camera-equipped smartphone. Your only potential customers have already tried the dozens of cheap high-quality software solutions for digitizing, analyzing, cleaning up, and distributing photographs and other digital representations of what they write or draw in their own journals with their own pens. And they're definitely saavy enough not to tie themselves to an expensive low-quality replacement that'll be discontinued in two years when Moleskin decides they're going to try to compete in the presentation whiteboard space instead.