You certainly enjoy sneering ('cater for their own audiences ...') at the 1,708,006 people who buy a hardcopy everyday not to speak of the 43 million (of the unwashed presumably) who read it daily on the internet (quoted in the The Guardian for December 2015 so it must be true).
Nothing to be done with the masses I guess except educate them in the ways of the politically correct.
The Guardian of course never errs in the service of a leftist agenda! And I'm Marie of Romania (apologies to Dorothy Parker).