I personally lost lot of hairs due to dandruff. I lost hair to the extent that I had to get hair transplant surgery done to get my hair back. After discovering this shampoo, I realized that if I would have used Ketoconazole based shampoo earlier in my life, it would have not only just fought dandruff, but also I would have prevented hair loss.

After using Nizoral brand Ketoconazole shampoo, my dandruff problem got a lot under control and my scalp is not itchy anymore. Even I recommended this to my friends, who were struggling with dandruff. They liked it as it worked for them. But we all keep complaining about following 5 things, which could have been improved in any Ketoconazole based shampoo:

1. Smell, texture and lather of current Ketoconazole shampoo is bad as compared to the other regular famous brands like Pantene, Dove, Head & Shoulders. This alone can amazingly improve the product quality.

2. Dryness - Washing hair with Ketoconazole shampoo leaves hair dry. So it becomes really important to apply hair oil before using the shampoo.

3. Price - Current Ketoconazole shampoos are expensive. 200 ml Ketoconazole shampoo cost around $20 (AUD).

4. Poor bottling and packaging - Bottling and packaging of the current Ketoconazole based shampoo make them look like medicated shampoo. Also most of them are not 100% recyclable.

5. Availability - Ketoconazole based shampoo are not readily available.

So with Love & Care we would like to address above problems and create product which is way better than exiting Ketaconazole based shampoos.

According to Australian government health data, about 50% of the population suffers from dandruff at some point in their life and regular washing with an anti-dandruff shampoo is useful in the treatment of dandruff. We personally believe that with Love & Care shampoo, quality of people's life suffering with dandruff, itchy scalp and hair loss will improve significantly. Also not worrying about dandruff will boost their confidence.