I suspect Oculus Rift is gunning the high end much like the Apple strategy, so quality and exclusivity is going to be important value proposition. From the company point of view, this is the logical decision, since the Gear VR or Google Cardboard strategy probably won't give them much revenue.

sure, guaranteed, like all the stories before this one, it might take 10 years to play out and by the time it happens we'll be laughing at the low capability of these devices, happy days.