This felt a bit unlikely, but what really convinced me it was a troll was a follow-up comment where he said he accidentally switched "if" and "of" in a dd command.
* "more or less 1535 customers"
* ansible would fail if variables are unset (though they could be empty)
* no mention of --no-preserve-root
* who mounts an off-site backup, instead of pushing with scp/curl/whatever
* googling his name does not dig up any company
However, under Linux rm -rf / needs --no-preserve-root to work, right?
"I swapped if and of while doing dd. What to do now?" – Marco Marsala Apr 11 at 7:02