I'm surprised at the reactions. Are parents really that cavalier about putting their kids in some random person's car and entrusting them to some random person's driving habits?
Also, "Shuddle’s main pitch point was their focus on safety: They did intense background checks on drivers, monitored drivers to ensure they stayed on route and didn’t speed or text while driving and offered real-time ride tracking to parents."
Which is a real concern, and probably is contributing to the downfall of this company, because their market consists entirely of well-off, but also really apathetic parents, which is a niche market if I have ever seen one.