What happens is that content follows the money. If we do not want content to be a puppet to advertisement, it is on us to create a different revenue stream.

Advertisement is an ok answer to the financial support problem of content. However, it has a serious flaw: It caters to masses rather well, and to niches very poorly. I like to think that a direct revenue flow (from readers to writers) would create strong incentives for more niche content. Investigative journalism, independent tech reviews; stuff that is desperately needed but not consumed by the masses.

Is is on us, techies. We can go down the ad-blocking arms race or we can go down the new business models race. One is destructive, the other is constructive.