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"Creativity cannot be scaled." Actually, in the book The Song Machine, they pretty clearly show otherwise, with teams of topliners, beat makers, etc. churning out hits in a machine-like format: http://www.amazon.com/Song-Machine-Inside-Hit-Factory/dp/039...

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I thought that was more about maximizing your hits, given that you have found some creative geniuses at specific parts of the process, like Ester Dean, Max Martin, etc.

They are, but in the process have created a serious song and hit generating machine. You have these hit factories that churn this stuff out at scales that were previously unseen through the division of labor described, among other things.

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